Data protection
1. data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.
Data collection on our website
Who is responsible for data collection on this website? Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the legal notice of this website.
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form. Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.
What rights do you have with regard to your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.
Analysis tools and tools from third-party providers
When you visit our website, your surfing behavior may be statistically evaluated. This is mainly done using cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following privacy policy. You can object to this analysis. We will inform you about the objection options in this privacy policy.
2. general notes and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.
Note on the responsible body
The controller responsible for data processing on this website is:
Hansen World
Dunckerstr. 12
10437 Berlin
Berlin
Deutschland
Telephone: +49 3946 5199901
E-Mail: hallo@hansen-world.de
The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. All you need to do is send us an informal e-mail. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to lodge a complaint with the competent supervisory authority
In the event of breaches of data protection law, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: www.bdfi.bund.de
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction, blocking or deletion of this data at any time. You can contact us at any time at the address given in the legal notice if you have further questions on the subject of personal data.
Objection to advertising e-mails
We hereby object to the use of contact data published as part of our obligation to provide a legal notice for the purpose of sending unsolicited advertising and information material. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.
3. data collection on our website
Cookies
Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted. Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
– Browser type and browser version
– Operating system used
– Referrer URL
– Host name of the accessing computer
– Time of the server request
– IP address
This data is not merged with other data sources. The basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
Registration and login
If you wish to conclude a contract for the use of smavio, your data will be stored in a customer account. We collect personal data if you voluntarily provide it to us when initiating a contract, contacting us or opening a customer account. Fields with mandatory information are marked as such, as in these cases we need the data to process the contract, to process your contact or to open the customer account. Without this information, the order and/or account opening cannot be completed or the contact cannot be processed. Which data is collected can be seen from the input forms. We use the data provided by you in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR (necessary for contract fulfillment) for contract processing and processing your inquiries. After completion of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law. Further use of the data will only take place if you have expressly consented to further use of your data or if we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. Deletion of your customer account is possible at any time and can be done via a function provided for this purpose in the customer account.
The legal basis for the processing of the data is your consent in accordance with Art. 6 para. 1 lit. a GDPR. The purpose is to provide our software services to you. The personal data is stored for as long as it is required to fulfill the purpose of processing. The data will be deleted as soon as it is no longer required to achieve the purpose. We do not collect any data without your consent. You can withdraw your consent at any time. You can exercise all your rights mentioned below with regard to data processing at any time.
4. analysis tools and advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user behavior in order to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser plugin
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com
Objection to data collection (Google Analytics)
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics. You can find more information on how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order data processing
We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection (Google Analytics)”.
Google Analytics remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. cell phone) can also be displayed on another of your devices (e.g. tablet or PC). If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you sign in with your Google account. To support this function, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising. You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account by following this link: https://www.google.com/settings/ads/onweb/. The aggregation of the data collected in your Google Account is based solely on your consent, which you can give or withdraw from Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes. Further information and the data protection provisions can be found in Google’s privacy policy at: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). As part of Google AdWords, we use what is known as conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics. The storage of “conversion cookies” takes place on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user behavior in order to optimize both its website and its advertising. You can find more information about Google AdWords and Google Conversion Tracking in Google’s privacy policy: https://www.google.de/policies/privacy/. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Facebook Pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions. This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. In this way, the effectiveness of Facebook ads can be evaluated for statistical and market research purposes and future advertising measures can be optimized. The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a link to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy can be used. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the site operator. You can find further information on protecting your privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/. You can also activate the remarketing function “Custom Audiences” in the ad settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deactivate. To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
Objection to data collection (Facebook Pixel)
You can prevent the collection of your data by Facebook Pixel by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Facebook Pixel deactivate. You can find more information on how Facebook Pixel handles user data in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.
LinkedIn Analytics and LinkedIn Ads
We use the conversion tracking technology and the retargeting function of the LinkedIn Corporation on our website. With the help of this technology, visitors to this website can be shown personalized advertisements on LinkedIn. Furthermore, it is possible to create anonymous reports on the performance of the advertisements and information on website interaction. For this purpose, the LinkedIn Insight tag is integrated on this website, which establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time. In LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy you will find further information on data collection and data use as well as the options and rights to protect your privacy. If you are logged in to LinkedIn, you can deactivate data collection at any time by clicking on the following link: https://www.linkedin.com/psettings/enhanced-advertising.
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